This week, Pete “the professor” Singleton won the the Bournemouth £500+£50 Main Event in The Great British Poker Tour (GBPT) hosted by Gala Casinos, earning him £20,000. Well done Pete!

Congratulations to Pete who is sponsored by Poker.co.uk (One of the best poker rooms I have ever played on – They REALLY look after their players)

So – what has this got to do with “Disgraceful and underhanded marketing” you might wonder. Well…

let’s play a game – Spot the Difference (both photographs were taken within minutes of each other)

Pic 1- A proud Pete Singleton – Sponsored by Poker.co.uk

pic 2

- Nice shirt Pete – did you run into the toilets to change?

Hmm. Sending out press releases with these doctored pics debases the whole sponsorship idea – and personally it makes my stomach churn. An isolated incident? guess again…

What do you think? Should Gala casinos edit these pictures? Is it more of a sin than photoshopping Cindy Crawford’s famous Mole from a photo?